Anniversaries are significant and often encourage a review of the past as well as excitement for the future. I decided to go the extra mile, creating a 3D model of a theatre marquee, reorganizing the season brochure to be easier to follow, and creating a consistent look for posters and advertising. The audience reacted very positively to the upgrade, and the performers began spreading the word about the professionalism of Nelson Hall. The best advertising is a happy client.